2020 Fashion Fund Scholarship Case Study Fashion D
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2020 Fashion Fund Scholarship Case Study Fashion D

2020 Fashion Fund Scholarship Case Study Fashion D

Description:

Published: November 27, 2020 0 0 29
By: Rodrigo Perez, Columbia College Chicago
Category: Fashion
Hashtags: #Clothing #Design #Drawing #Fashion #Illustrator #stylist #Visual

In this case study, I researched into the psychographic profile and purchase drivers of the Gen Z consumer. I focused on what I believed to be the key purchase drivers and develop a line of fashion products that I believed would have the greatest opportunity to succeed. I also identify the retailer and/or e-commerce platforms where I would launch my line.

Attachments:

CoDxCarhartt.pdf 2.2 MB