Published: November 11, 2019
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By: Harold Rollins, Columbia College Chicago
Category: Art & Design
Adidas and music producer Pharrell Williams have teamed up to collaborate on a signature shoe as the adidas brand is synonymous with hip hop culture. Adidas wants to sell to a more of their products to the demographic of hip hop consumers. The ad displays strong Adidas branding as well as Pharrell Williams signature. As the ad is intended for print displayed in storefronts, it would also fit for social media platforms.