Published: December 27, 2020
favorite0 forum0 poll53
By: Vivian Pina, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertisement #Advertising #brandstrategy #Marketing #SocialMedia
Coursework with classmates focused on creating a strong, long-term brand strategy for Airbnb. The strategy focuses on how the brand will maintain its presence and grow during and after the COVID-19 pandemic.