American Red Cross Mock Campaign
Like Micha Thurston

American Red Cross Mock Campaign

American Red Cross Mock Campaign

Description:

Published: March 14, 2019 0 0 65
By: Micha Thurston, Columbia College Chicago
Category: Advertising
Hashtags: #Advertising #Campaign #campaigndevelopment #Concept #Creativity #Marketing #Project #Writing

For our final project we were tasked with coming up with an interactive advertising campaign. I chose the American Red Cross Association of Greater Chicago due to the challenging demographic/field.


The process included secondary research, a SWOT analysis and development of a target audience/brand voice based on these two.

Attachments:

final.pdf 2.1 MB