Published: August 17, 2018
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By: Eva Weger, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Brand #brandarchitecture #brandconsistency #branddevelopment #brandequity #MarketingCollateral
I played a key role in the rebranding of Elgin Community College. We partnered with an agency on brand research study, strategy, visual identity and guideline development. I project managed a major photo shoot and developed marketing collateral that was used to recruit students, inform them of opportunities, raise funds for the ECC Foundation, and educate the college district community about the college.