Concept to Consumer
Like Izabella Gonzalez

Concept to Consumer

Concept to Consumer

Description:

Published: February 20, 2019 0 0 211
By: Izabella Gonzalez, Columbia College Chicago
Category: Business
Hashtags: #Business #Leadership #Management #Marketing #Research #Sales #Strategy

This course explores product development practices; studies roles of manufacturing, wholesaling, and retailing and their relationship to merchandising; teaches the steps involved in merchandising products to consumers, and asks students to develop a merchandise plan for a product line.