Published: April 18, 2018
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By: Rose Mcdonald, Columbia College Chicago
Category: Art & Design
Hashtags: #Art #AttentiontoDetail #Color #costumedesign #costumes #Design #Fashion #Hiphop #musicvideo #productiondesign #productiondesignartdirection #Teamwork
Don't Forget Me + is a music video in which I production designed and art directed for an artist named Nkai Professional. Using original designs with an emphasis on the use of color, the video showcases the intricacies of the relationship between two men and one women at a party in a non-linear fashion. The set was fast-paced with many shots being created in the moment based on clothing and location choices allowing for adequate practice of on the fly design and quick problem solving. Working in partnership with Picture Perfect fashion organization, discussing and creating outfits with the use of color to symbolize the relationships between the characters was a crucial element to this fashion-forward music video.