Folgers Ad Campaign
Like Rachel Rosewater

Folgers Ad Campaign

Folgers Ad Campaign

Description:

Published: January 25, 2021 0 0 62
By: Rachel Rosewater, Columbia College Chicago
Category: Advertising
Hashtags: #Advertisement #Advertising #Concept #Copywriting

Final project for 'Advertising Principles' taken in Fall 2020 with Kevin Christopherson; used Folgers coffee as the basis for a basic campaign including buyer demographics, enthography, creative strategy, and various platforms with sample ads

Attachments:

Folgers_Ad_Campaign.pdf 12.3 MB