Folgers Ad Campaign
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Folgers Ad Campaign

Folgers Ad Campaign


Published: January 25, 2021 0 0 62
By: Rachel Rosewater, Columbia College Chicago
Category: Advertising
Hashtags: #Advertisement #Advertising #Concept #Copywriting

Final project for 'Advertising Principles' taken in Fall 2020 with Kevin Christopherson; used Folgers coffee as the basis for a basic campaign including buyer demographics, enthography, creative strategy, and various platforms with sample ads


Folgers_Ad_Campaign.pdf 12.3 MB