GAP Brand Analysis
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GAP Brand Analysis

GAP Brand Analysis

Description:

Published: March 7, 2019 0 0 243
By: Olivia Schuller, Columbia College Chicago
Category: Business
Hashtags: #brandguide #Branding #Business #Marketing #Rebranding #Research #Strategy

Over the course of an entire semester, I personally conducted a brand analysis of fashion retailer Gap for a Marketing Fashion Brands class. I created two new marketing initiatives for Gap based on my research of the brand's target market while considering the current political, economic, social and technological climate and competitors.

Attachments:

Gap MFB.pdf 7.6 MB