GAP Brand Analysis
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GAP Brand Analysis

GAP Brand Analysis


Published: March 7, 2019 0 0 243
By: Olivia Schuller, Columbia College Chicago
Category: Business
Hashtags: #brandguide #Branding #Business #Marketing #Rebranding #Research #Strategy

Over the course of an entire semester, I personally conducted a brand analysis of fashion retailer Gap for a Marketing Fashion Brands class. I created two new marketing initiatives for Gap based on my research of the brand's target market while considering the current political, economic, social and technological climate and competitors.


Gap MFB.pdf 7.6 MB