Glossier Brand Audit
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Glossier Brand Audit

Glossier Brand Audit

Description:

Published: December 18, 2020 1 1 78
By: Iman Music, Columbia College Chicago
Category: Marketing
Hashtags: #brandaudit #Marketing #Writing

This is a brand audit + presentation I created for my Brands and Branding class on Glossier. I was inspired by the effective branding Glossier that sets them apart and wanted to take a deep dive into what it took for them to executive their distinctive look. Considering the brand is rather new, I faced obstacles finding research but with enough digging, I was able to find the information I needed in order to present this audit. Overall, this project was very rewarding and I look forward to creating more of these!

Attachments:

Glossier Brand Audit 3.2 MB

Likers

Md. Omor Faruk