This is a brand audit + presentation I created for my Brands and Branding class on Glossier. I was inspired by the effective branding Glossier that sets them apart and wanted to take a deep dive into what it took for them to executive their distinctive look. Considering the brand is rather new, I faced obstacles finding research but with enough digging, I was able to find the information I needed in order to present this audit. Overall, this project was very rewarding and I look forward to creating more of these!