Description:
Published: December 17, 2019
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By: Jess Oh, Columbia College Chicago
Category:
Art & Design
Hashtags:
#Graphic #GraphicDesign #rebrand
For my project, I decided to explore a brighter, more colorful approach to Glossier, a brand that is famous for being minimalistic, using extremely light colors, one font, and very few elements overall.
I thought of starting a new line for them that focuses on welcoming new users to the world of makeup and beauty through a more welcoming, inviting design.