GRINDR// INTO?
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GRINDR// INTO?

GRINDR// INTO?

Description:

Published: May 10, 2019 6 0 369
By: Lane Hedler, Columbia College Chicago
Category: Advertising
Hashtags: #ArtDirection #ArtDirector #conceptdevelopment #Design #designthinking

People should feel represented in the advertising that is supposed to be for them. Grindr is an internet gathering space that houses many different identities. In recent Grindr campaigns, I only saw a singular pervading narrative, one that I and many others don't identify with.


In this campaign, I wanted to create a language of visual puns that didn't exclude but looked to include through humor.

Likers

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