Harley Davidson Brand Profile
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Harley Davidson Brand Profile

Harley Davidson Brand Profile


Published: March 24, 2020 0 0 153
By: Codee Delong, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Analysis #Marketing #Research

In this project, I dove into researching every aspect of the Harley-Davidson brand. My research led me to garner an appreciation for their positioning as a cult brand among their customer base. In this profile I touched the following aspects: brand attributes, consumer buying behavior, product packaging, pricing strategy, product distribution, and product promotion. I ended the profile with a SOWT analysis based off of the research I gathered, as well as a personal recommendation for how the brand could increase their reputation in the future.


Harley-Davidson_Brand_Profile.pdf 282.7 KB