Published: July 30, 2020
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By: Harold Rollins, Columbia College Chicago
The Home builders association of eastern Illinois is an association that provides education, networking and advocation for its members. They strive to build homes and communities at an affordable price for the members within their community. Due to covid-19, they have seen a decrease in member participation. To combat this they have implemented a children's building competition to drive participation as well as an a paid social ad to promote the association. These ads are directed towards existing and prospective members of the association to ultimately drive engagement. These ads were delivered on social media platforms as well as email.