Buffalo Exchange
Like Theresa (Teri) Pham

Buffalo Exchange

Buffalo Exchange


Published: April 9, 2019 0 0 52
By: Theresa (Teri) Pham, Columbia College Chicago
Category: Graphic Design
Hashtags: #Adobe #Art #buffalo #Clothing #Design #GraphicDesign #Illustration #Illustrator #Logo #Logodesign #Mockup #mockups #Photoshop #rebrand #Rebranding #Retail #sketches #Sunglasses #Typography

Identity Design
Logo, T-shirts, Clothing Tags, Storefront, Tote Bag, Box

Logo rebrand for a class project.

*The company was made aware that I was doing a project of them but didn't want to partake in changing their brand.

Buffalo Exchange is a privately owned, family-operated fashion resale retailer that buys and resells used clothing. The company needed a rebrand due to the lack of clarity and overuse of different fonts and styles to be "unique." I wanted to give them a stylish logo, to express their passion for fashion and being vintage; that can be the face of their fun company. I used their website color schemes to be consistent to not change too much of their brand. I also went a literal route to make it interesting yet concise on what needs to be represented on their logo with some fun typography.


Final Presentation.pdf 312.5 MB