Young at heart is a non-profit organization that advocates for the adoption and care of of older dogs. Every year the organization host their "Mutt Mosey" where they invite "older dog" owners walk their dogs along a one mile trail to bring awareness to their organization and its sponsors. The objective of this project is to promote the annual mutt mosey dog walking event. Mutt mosey decided to do a print ad, as well as a direct mail ad. The target audience for these ads are families or singles with older dogs.