Published: May 11, 2018
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By: Sophia Abel, Columbia College Chicago
Category: Film & Television
Hashtags: #Ad #Editing #montage #musicvideo #Production #Project #Promo #Promotion #Trailer #trailers #Video
On both years of this tech program, we went on a trip to see the behind the scenes work of how professional hockey games are run, organized, filmed, and broadcast. The accompanying project was to create a promo style video for a sport to get fans hyped up for events. I chose NASCAR racing and decided to focus on the crashes because that's what a lot of people watch the races to see.
The video is shaped by the song I chose for it, "Don't Know How to Stop" by Halestorm, which was a perfect fit for the theme and tone.