Personal Branding & Identity Project
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Personal Branding & Identity Project

Personal Branding & Identity Project


Published: January 21, 2021 1 0 41
By: Dakota Portell, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Branding #Design #Logo #Logocreation #Logodesign #Marketing

This branding project was done to showcase my overall design style and common elements found throughout my designs. I wanted to convey my aesthetic which is simplistic and modern mixed with classic, and for this I picked a contemporary color with strong contrast, but included a decorative serif font (Utopia Std. Black Headline) to represent the classical elements. It is a monochromatic logo because I work largely in limited color spaces, and sticking to purely gray and white for my branding will match on any project I attach it to.


Dakota Portell