Published: October 2, 2020
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By: Trevor Templeton, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertising #B2Bmarketing #B2CMarketing #Blog #Copywriting #Marketing #PublicRelations #SocialMedia #Writing
When I was a grants coordinator intern at PineApple Way, I was in charge of running the organization's blog. I generally posted about events hosted by PineApple Way as well as the other community outreach the organization was doing. Thematically, posts were B2C or B2B focused, depending on the specific needs of the organization at the time. For instance, I focused the first blog post toward attracting more people to PineApple Way's charity work (B2C), while I focused the second toward attracting more sponsors for future events (B2B).