Published: July 6, 2019
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By: Bianca Alessia, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertising #cosmetics #descriptivewriting #Email #EmailAdvertising #EmailCopywriting #Emailmarketing #holiday #Marketing
As the Marketing Assistant at Merle Norman Cosmetics & Day Spa in Highland & Crown Point IN, one of the biggest parts of my job is Email Marketing. The purpose of this promotional email was to showcase products in our studio that are perfect for gifting for the holidays. I enjoyed designing this email as I was able to add my own creativity into it and have fun promoting these products! All of the images in this email were made available to our studio from Merle Norman Inc. and I was able to upload them into the email and then link the image to the product on the Merle Norman website. Once I finished designing and completing this email using our email marking software, Constant Contact, I then emailed it to our general list of customers that have a valid email on file, which is approximately 2000 customers.