Published: July 6, 2019
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By: Bianca Alessia, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertisement #cosmetics #Digital #DigitalMarketing #Email #EmailAdvertising #EmailDesign #Emailmarketing #Marketing #spf
As the Marketing Assistant at Merle Norman Cosmetics & Day Spa in Highland & Crown Point IN, one of the biggest parts of my job is Email Marketing. Each month or season, Merle Norman Inc. has specific products that they want the studios to feature, or focus on promoting. For the month of July, the featured products were ones that contain SPF. I chose three products that contain SPF to include images and descriptions of in this email. Once I finished designing and completing this email using our email marking software, Constant Contact, I then emailed it to our general list of customers that have a valid email on file, which is approximately 2000 customers.