Published: July 6, 2019
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By: Bianca Alessia, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertisement #Advertising #Copywriting #Creative #Design #GraphicDesign #Marketing
As the Marketing Assistant at Merle Norman Cosmetics & Day Spa in Highland & Crown Point IN, this was a large project I worked on. The purpose of this project was to inform our customers of our brand new Spa Services menu that we launched in January 2019, and give them a 20% discount as an incentive to come into the studio and try out these all new services. Once I finished designing and completing this document in Microsoft Publisher, I printed, folded, ran the customer list in our studio's client system for addresses for the mailer to be sent to, and stamped these mailers to be sent out. I then emailed this document to customers in our system who have an email on file. This mailer was a big responsibility, and I worked hard to design and add creativity into this project while also ensuring everything was correct and perfect.