Retail Innovation Project
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Retail Innovation Project

Retail Innovation Project


Published: October 24, 2019 1 0 35
By: Zachary Green, Columbia College Chicago
Category: Fashion
Hashtags: #innonvation #Merchandising #Retail

For this project, students were assigned a brand and were given the semester to track their brand's communication with the customer both online and in store. As a group we also made observations regarding the brand's various retail innovations and how they can improve and evolve to compete with similar retailers. The brand we were assigned was GAP.


Gap Final Presentation.ppt 8.4 MB


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