San Pellegrino Mock Advertising Campaign
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San Pellegrino Mock Advertising Campaign

San Pellegrino Mock Advertising Campaign

Description:

Published: March 14, 2019 0 0 13
By: Micha Thurston, Columbia College-Chicago
Category: Other
Hashtags: #Advertising #advertisingcampaign #Branding #Campaign #campaigndevelopment #GraphicDesign

This course was a very hands-on, projected based course. We were divided into teams of about 4-5 people and were tasked with spending the semester putting together a full fledged advertising campaign for a product or company of our choice.


There were many aspects of this project including: primary and secondary research, campaign development, strategy development, planning, copywriting, copyediting and graphic design.

Tagged Teammates:

  • Brittany Barron