Published: March 14, 2019
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By: Micha Thurston, Columbia College-Chicago
Hashtags: #Advertising #advertisingcampaign #Branding #Campaign #campaigndevelopment #GraphicDesign
This course was a very hands-on, projected based course. We were divided into teams of about 4-5 people and were tasked with spending the semester putting together a full fledged advertising campaign for a product or company of our choice.
There were many aspects of this project including: primary and secondary research, campaign development, strategy development, planning, copywriting, copyediting and graphic design.