Published: October 16, 2018
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By: Zachary Hackman, Columbia College Chicago
Final project for a Copywriting class taken at Columbia where we were challenged to create a unique diamond brand. My brand compared our product to big name diamonds who produce blood diamonds. It had to be sold in a box where my unique takeaway was that the box had a red wax seal so that the customer knew they were getting an untouched/high quality product. Included are two billboard ads, a magazine page ad, and a long copy ad.