Published: October 19, 2019
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By: Bryce Lofchie, Columbia College Chicago
Category: Graphic Design
Hashtags: #Branding #brandingbook #brandingidentity #Design #GraphicDesign #Illustrator #InDesign #Logo #Photoshop #productcreation #ProductDesign #Productdesigning #ProductDevelopment #Typography
StreamLITE is a fictitious brand that I created for a class project where our goal was to create an entire eco-friendly brand and product from scratch. We began by researching eco-friendly materials that could be used as alternatives to the environmentally-harmful ones that a product is currently made out of. After additional research and selecting a product and alternative material(s), we were guided to create the brand that would produce this product. From the name and mission statement, to the creative brief, branding guidelines, product design, and more, I successfully built StreamLITE from the ground up and learned the methods behind each step of creating a brand, expanding my skillset and enabling me to execute large-scale projects like this for future employers and clients.