The Future of JCPenney
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The Future of JCPenney

The Future of JCPenney


Published: December 22, 2020 0 0 61
By: Jillian Schendel, Columbia College Chicago
Category: Marketing
Hashtags: #Fashion #FashionMerchandising #Marketing

Over the course of the semester, I had learned about a bunch of new ways companies are integrating technology and other innovations to enhance the customer experience. We've discussed ways to make in-store and e-commerce shopping more seamless and how to make it all connect. For this project, we were given a struggling brand and had to do an analysis of the company's social media presence and target market. From there we were to come up with suggestions on how to revive the store and give them life again.


futureofJCP_Schendel.pdf 1.9 MB