The Millennial Consumer Analysis
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The Millennial Consumer Analysis

The Millennial Consumer Analysis


Published: March 14, 2019 0 0 238
By: Micha Thurston, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertising #Analysis #Coursework #ESSAY #Marketing #Project #Research #ResearchAnalysis #Writing

For our final project of the semester, we needed to put together a full breakdown of a demographic of our choice. I decided to go with millennials, hoping to challenge myself as marketers and advertisers simply cannot figure out this unique age group.

The process included primary and secondary research and professional/creative writing.


The Millennial Consumer.pdf 1.0 MB