Trend Research: South Africa, London, New York
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Trend Research: South Africa, London, New York

Trend Research: South Africa, London, New York

Description:

Published: March 7, 2019 0 0 225
By: Rebecca McKenzie, Columbia College Chicago
Category: Marketing & Advertising
Hashtags: #Advertising #collaberating #Collaberation #macrotrend #microtrend #SocialMedia #trendanalysis #TrendForecast #trendforecasting #trendhistory #voguearchive #wgsn #Writing

The Trend Research Project required the analysis of macro trends from three locations (for fashion week), and show how/why they created micro trends seen on the street. The outcome of the project showed a cyclical pattern in most locations. The macro trends are originally from the street/the consumer, that are shown on the runway. The micro trends are toned down versions of the macro trends that consumers would wear anyway. I thought this was an enjoyable and enlightening project.

Attachments:

Trend Research Final (2).pdf 171.0 MB