Published: October 19, 2019
favorite0 forum0 poll139
By: Bryce Lofchie, Columbia College Chicago
Category: Art & Design
Hashtags: #appareldesign #ApparelGraphics #apparelmerchandising #GraphicDesign #Merchandise #merchandisedesign #productsourcing
By being the oldest fraternity on campus, yet being/marketing ourselves as hip and in touch with popular culture, I wanted to create something that bridged the gap between the old and new.
With "Sigma Alpha Mu" being abbreviated "SAM" (and nicknamed "Sammys"), and with these shirts being made for Fall recruitment, I had the idea of reworking the iconic Uncle Sam "We Want You" poster. When designing this, the "vintage rap tee" style was just then starting to become popular, and so I incorporated this style with my use of oversized and metallic text, centered photo, and so on.