Published: April 4, 2018
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By: Caitlin Kennedy, Columbia College Chicago
Category: Health Care
Young Globals put out the challenge to create a campaign to get people to think twice about using opioids. Opioids are often handed out easily by doctors but are also highly addictive. As the strategist and copywriter, I created a campaign that revolves around the Idea "know before you go" to encourage patients to learn all they can about the drug before going to the doctors. The campaign also features celebrities to let people know that opioid addiction can happen to anyone, there is no face of what addiction looks like.